Pioneer of Modern Winemaking in Serbia: Božidar Aleksandrović Featured on the “Biznis priče” Podcast

Božidar Aleksandrović, the visionary behind Aleksandrović Winery, recently appeared on the 155th episode of the “Biznis priče” podcast. In an in-depth conversation with host Vladimir Stanković, Boža shared how his passion for winemaking and commitment to quality have laid the foundation for one of Serbia’s most esteemed wineries, home to iconic brands such as Trijumf, Harizma, Varijanta, Regent, and Rodoslov.

This episode offers a rare glimpse into the evolution of modern winemaking in Serbia, delving into the remarkable journey of building a successful winery at a time when the industry was dominated by large cooperatives focused on mass production. Božidar also sheds light on the strategies that helped Aleksandrović Winery expand into over 20 international markets, and why Chinese wine lovers have embraced Serbian wines more enthusiastically than their European counterparts.Watch the full episode: here.