For more than fifteen years, Aleksandrović wines have held a significant place in the Chinese market—one of the fastest-growing wine markets in the world. In November 2025, our team had the honor of presenting Serbian wines at ProWine Shanghai, one of Asia’s most prestigious wine events.
Serbian Wines Capture the Attention of Chinese Audiences
“China has been an important market for us for the past 15 years, and the growth of Chinese wine culture is evident in every aspect. We were especially pleased to showcase Serbian wines this year as part of a joint national pavilion, and the interest in our masterclasses greatly exceeded expectations. This was another successful presentation of Serbian wines – not only for our winery, but for Serbian winemaking as a whole,” said Jelisaveta Aleksandrović.
Chinese consumers traditionally favor red wines, and our Regent and Rodoslov Grand Reserve left a particularly strong impression – wines that are highly regarded and beloved in our home market as well. Alongside them, Trijumf Gold attracted great interest with its elegance and refined style, standing out – together with Trijumf Selection – as one of our signature premium Serbian wines.
Commitment to Quality Recognized across the Chinese Market
Our long-standing presence in China is the result of dedicated brand building, consistency in quality, and partnerships with distributors who believe in the potential of Serbian wines. Participating at ProWine Shanghai once again confirmed the strong and growing demand for authentic wines, as well as the increasingly prominent place Serbian winemaking is taking across Asian markets.
