About us


Since ancient times the rolling hills of Oplenac were used to cultivate vines. The place of origin of Aleksandrovic family has deep connections with the ancient past. During Roman times that place was called Vincea, while in the Middle Ages it was called Vinica.

Today the place is called Vinca – which is a direct connection and association with the main activity of the local population. At the beginning of the XX century nearby Vinca, the Vencac Winemaking Cooperative was founded, as well as the vineyards and cellar of the Serbian and Yugoslav kings Peter I and Alexander I Karadjordjevic, who spread the glory of wines from Oplenac far and wide, throughout Europe.

The Aleksandrovic family cultivates vines and makes wines for more than a century. From the very beginning, they cooperated closely with the royal viticulturists and cellar masters and were also among the founders of the Vencac Winemaking Cooperative.

Our great-grandfather Milos Aleksandrovic was one of the founders of Vencac Winegrowers Cooperative in 1903 and until the beginning of World War II, the family had 30,000 vines. The tradition had been continued by our grandfathers Zivota and Aleksandar Aleksandrovic.



When in 1992, a famous royal cellar master Zivan Tadic, who emigrated to Canada after World War II, learned that the family Aleksandrovic reinvigorates winemaking traditions of the Oplenac region, he sent to Vinca the original recipe of ‘Trijumf’ [eng. Triumph] – the best wine of the royal cellars, that was enjoyed before World War II on many royal courts of Europe. Based on the old yellow manuscript we started creating new pages of the long family history of viticulture and winemaking, strongly relying on the experience of our ancestors, scientific results and the latest technological advances.


A new phase in the development of Aleksandrovic Winery started in 2000 when we completed a new winery and acquired state-of-the-art equipment for the production of top-quality wines.

Vineyards and terroir

The Aleksandrovic family with its wines is the leading Serbian private winery at present and it produces the wines exclusively from the grapes grown in its own 75 ha of vineyards.

*Vineyards are grouped into three locations – Vinca, Jezevac and Bokanja – all within a range of a few kilometers from the winery, but which are characterized by different microclimates and types of soil.

Soil types where the vineyards are planted belong to the brown forest soil and vertisol. These soils are light to medium heavy with good water permeability and excellent physical and chemical properties. They are characterized by a low humus level which in a combination with gentle fertilization results in low yields and the best quality grapes. Jezevac hill is particularly characterized by its skeletal soil structure. In this specific location, the soil has a very low content of humus but is rich in stones.

Sumadija Wine Region, Oplenac Vineyards

We carefully selected southern expositions, with a lot of sunshine, and rows were positioned in the north-south direction. Very good aeration of the Oplenac region is particularly beneficial, especially for Pinot Noir and Rhine Riesling. The altitude of the vineyards is from 250 – 350 meters (Vinca at around 300 meters, Jezevac between 300 – 350 meters and Bokanja between 250 – 350 meters).


Our imperative in wine production is quality and our vine growing and winemaking philosophy has deep roots in a handcrafted approach.

Handcrafting the wines

We nurture our grapes and wines with such care, treating them with great love and respect. Only the best grapes are left on the vines to reach their optimal ripeness and then harvested by hand. During that process, the hands of our hardworking viticulturists touch every single vine more than 15 times. The grape yields are reduced from 5 kg to just 1 – 1.5 kg, as we select only the best grapes for our wines.

With the same dedication we make and nurture the wines in our cellar, using state-of-the-art equipment and modern technology. By applying the latest technology, and carefully following global trends, scientific advances and the proud tradition of our older generations, Aleksandrovic winery became the leader among wine producers in this part of Europe.

As a recognition of the quality of our wines, the winery has won several hundred medals over the years at the world’s most prestigious wine competitions.

La Cite du Vin, Bordeaux

As a result of the above-mentioned facts, Aleksandrovic wines are a part of the permanent exhibition at La Cite du Vin in Bordeaux. Aleksandrovic wines are also present on the wine lists of the most prestigious hotels and restaurants from Japan, China and Russia, to Western Europe and all the way to the USA.